Author: Jiyun Kyung, Business Development (https://www.linkedin.com/in/jiyunkyung/)
[TL;DR]
- Blockchain and Web3 technologies are solving real problems and creating new value across various industries including ticketing, dining, K-pop, music streaming, fashion, and hospitality. They offer innovative solutions to structural issues in each sector.
- These technologies are transforming existing industry structures through increased transparency, disintermediation, user empowerment, asset tokenization, and community engagement. They particularly enable direct connections between fans and brands, artists and consumers.
- Currently, these services are in early stages with limited user bases and business impact. However, practical use cases are increasing, creating new business models and experiences with significant growth potential.
- Infrastructure for consumer dApps is rapidly evolving, including embedded wallets, identity protocols, new distribution channels, and on/off-ramps, improving the usability and accessibility of Web3 services.
1. Introduction
Industry professionals often face questions about blockchain and Web3's practical applications, successful case studies, value proposition for customers and businesses, and real-world cryptocurrency usage. Given the current landscape, providing clear answers to these queries can be challenging.
Most people are exposed to news focusing on cryptocurrency price volatility and speculative aspects, leading to somewhat biased public perception. While value exchange remains the most popular and mainstream element in the blockchain market, the Web3 and blockchain ecosystem has steadily evolved over the past decade, despite setbacks and controversies.As a result, the intrinsic value of these technologies is gaining recognition, and innovative use cases are emerging beyond mere 'value exchange'. Projects applying blockchain to real-life situations are addressing existing problems and creating new value.The consumer dApps featured in this report aim to address key issues and trends, including:
- User sovereignty enhancement
- Intermediary-free economy implementation
- Fair value distribution
- Decentralization of trust
- Improved global accessibility
- Increased transparency and accountability
- Enhanced liquidity and mobility of assets
Blockchain has the potential to make previously difficult exchanges possible and connect previously unconnected elements, thereby creating new value and opportunities. Some projects have already secured millions of users, while others are just starting with innovative ideas. Although each project differs in goals, target audience, and approach, they share a common theme: the desire to improve existing Web2 systems or industries that are either closed or inefficient. These pioneers are at the forefront, striving to make systems more transparent, efficient, and inclusive using blockchain and Web3 technologies.
2. Use Cases Covered in the Report
- XP: A ticket marketplace eliminating junk fees
- Blackbird: A membership network revolutionizing the dining industry
- Cosmo and tripleS: Blockchain-based fan engagement platforms
- TYB (Try Your Best): An on-chain community reward platform
- NOT A HOTEL: A hotel owned and used by everyone
- Tune.FM: A Web3 music streaming platform
- IYK (If You Know): A brand connecting physical goods with digital experiences
- Aura Blockchain: From authenticity verification to digital twins
The full report is available as a PDF file.
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